Improving Site Performance & User Experience Using Data & Observation
You and your company have invested a lot in your website – time, effort, resources, money…
Your site might be doing exactly what it was designed to do, however, hidden opportunities, friction points and design & process issues are more than likely inhibiting your site from performing better.
Our Site Improvement Process is a methodical approach for continuously measuring, analysing and improving the performance of your site – within the context of your business activities and your business goals.
We use (and teach you to use) Web Analytics & Optimisation tools and methodologies for:
- Looking at your Data
- Analysing it to reach practical Insight
- Providing Actionable recommendations and driving change
It is possible for any small / medium size business to punch above it’s weight when using Web Analytics and performing Conversion Rate Optimisation (CRO). Tools can be cheap & readily available and methodologies are well established.