Digital Analytics

Digital analytics is about providing you with information & insight to help you manage your digital operation better.

As digital channels continue to grow, having the right level of information & insight is vital for managing a successful digital operation and for improving it further.

However – most businesses are not using their digital analytics data to the full. This is usually because of:

  • Poor data quality
  • Lack of in-house resource / expertise
  • Digital analytics is not integrated into the company’s decision making process

Setting up an effective digital analytics function means you will have accurate, robust & comprehensive data that is reported and analysed correctly, and is the base for relevant action.

Some of the benefits of an effective digital analytics function are:

  • Producing insight for conversion rate and user experience improvement
  • Marketing spend ROI is measured correctly
  • Decision making is based on accurate performance reporting

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DIGITAL INSIGHTS

i-kan Business Centre, 38 Mill street, Bedford, MK40 3HD

+44 (0)7870 374 018

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