Site Performance Improvement
The site improvement process is methodical approach for continuously measuring, analysing and improving the performance of your site.
We use digital analytics & optimisation tools / methodologies, however, our site improvement process involves taking a step back and looking at your site and your digital data in the context of your overall business structure, goals & activity.
Often, the site is not aligned to the business and the business objectives, and this can be identified long before diving into data analysis.
We initiate the process with a comprehensive and thorough Engagement process – we invest time in learning your business so we can deliver advice or a solution that is right for you.
Following the engagement period, the site improvement process has three elements:
We use Data to produce Insight and drive Action (and then repeat)
- Data – measuring & observing relevant activity of visitors on the site accurately
- Insight – making sense of behaviour and performance by analysing all relevant data in context
- Action – impacting change – testing or implementing a suggested improvement based on insight, then measuring the success of the intervention